Press
For reporters and editors.
The fact sheet, in one page.
What it is
Debriefd is a daily local newspaper, modeled on a printed one. One edition per day, published at 6 a.m. local time, takes about ten minutes to read. No infinite scroll, no breaking-news notifications, no in-app social features. The paper is edited by an editor named Margot.
Where it runs
Active across the United States. Each market has its own daily edition with local-news sources curated city by city. New cities open one at a time, properly: local sources first, hand-edited, then the paper.
How it makes money
Two sides. Readers pay a small monthly subscription tied to their market. Local businesses buy ad spots in tomorrow’s edition: $40 Display in the smaller markets and up to $120 in the largest, $200 to run the same ad in every market on the same day, $8 Classified, $220 weekly Sponsor Block, $25 Obituary ($18 verified funeral home rate). Caps on how many run per day so the slot stays valuable. No recurring sponsor subscriptions, you buy the space you want and that is it.
What’s distinctive
The paper has a back page. When you reach it, the app says finis and you stop. There is no recommended-next-story, no trending widget, no notification at noon telling you to come back. One push at six a.m., one read, one done.
Every story has cited, linked sources. Margot writes in a specific editorial voice (see the voice guide on request): declarative, plain, no jargon, no SaaS-ese.
Naming convention
The product is Debriefd. The publication people read every morning is called Debrief. Same way Condé Nast publishes The New Yorker. Both are correct, used in different contexts.
Ownership
Debriefd is operated by Fifth of Fifth Technologies, Inc.
Brand assets
Logotype, masthead, color tokens, type stack: available on request. Email below; we’ll send a zip the same day.
Press contact
hello@debriefd.app. Same-day reply on weekdays. We don’t pitch. If you ask, we’ll send the fact sheet, the brand zip, a screenshot bundle of a recent edition, and a phone number.